Bangkok, Thailand - 2 March 2026 – HaadThip (HTC) announces its 2025 operating results posting a sales revenue of 8.26 billion baht, a 1.6% growth compared to 2024. The results reflect the company’s ability to pivot its strategies effectively amidst softening purchasing power. Priority was given to sales promotion campaigns which focus on better value-for-money in tandem with the continued growth of the zero-sugar segment. Such move eanabled the company to maintain its revenue and market leadership consistently for 2025.

HaadThip Public Company Limited or HTC – the authorized manufacturer and distributor of Coca-Cola beverages in the 14 Southern provinces of Thailand announces its operating results for 2025 with a total sales revenue 0f 8.26 billion baht representing 1.6% growth compared with that of 2024. 2025 was a highly challenging year for the beverage market in Southern Thailand. According to the Bank of Thailand, the Southern economy slowed down as a result of decreasing revenues from the agricultural, the industry, and the tourism sectors simultaneously. This significantly impacted the purchasing power of Southern consumers. Besides, a report from Neilsen (Thailand) suggests that the Non-alcohol Ready-to-drink or NARTD beverage market in Southern Thailand grew only by 1% in 2025. And while the bottled water category grew as much as 5.6%, the sparkling soft drinks and the ready-to-drink juices segments contracted by 2.3% and 3.0% respectively, clearly reflecting the cautious consumer spending within the region.

Given the said challenges, HaadThip had to adjust its strategy accordingly by doubling down on sales promotion campaigns which offered best value-for-money to the consumers. This included the giveaways of Coca-Cola contour glasses as well as instant noodles which were very well received. On the other hand, the zero-sugar category continued to grow consistently at 3.6% with two new innovations introduced, i.e. Coca-Cola Zero-Sugar Vanilla and Schweppes Shine Muscat and Peach. The strategic pivot allowed HaadThip to protect its total sales revenue as stated above and kept the gross profit margin at 42.2%, a mere 0.5% drop from 2024. Nevertheless, with higher selling expenses and the provision for selected machine and equipment impairment, the company registers a net profit of 568.3 million baht for 2025, decreasing by 5.6% in comparison with 2024. The company’s net profit margin for 2025 is at 6.9%, a drop by 0.5 percentage point versus 2024’s.

Major General Patchara Rattakul, Chief Executive Officer, commented, “2025 was a year in which the company faced significant challenges from weakened consumer purchasing power for almost the entire year, prompting us to adjust our business plans in line with the changing environment while focusing on maintaining revenue, profit margins, and market share. With strong support from Coca-Cola (Thailand), we were able to launch promotional campaigns that addressed consumers’ need for value for every baht spent. Although we managed the situation effectively, we were confronted once again toward the end of the year by severe flooding in Hat Yai and several other areas; nevertheless, through the collective efforts of all our employees—many of whom were themselves affected—we not only sustained our revenue and market share but also supported customers and communities impacted by the floods in collaboration with partners across sectors. This philosophy of growing our business while standing side by side with customers and communities through both hardships and successes has always guided us, and I am confident it will enable the company to return to strong growth once economic conditions improve, as has consistently been the case throughout our 57 years of operation.”

According to data from Nielsen (Thailand), “HaadThip” remains the market leader in the NARTD beverage category across 14 provinces in Southern Thailand, with an overall market share of 23.2%. In the sparkling soft drinks segment, the company continues to hold the number one position with a market share of 78.2%.