We are the leader in the

beverage industry

and committed to sustainable profitable growth with the communities.


To be a completely integrated beverage company

and to maintain the leading position in the southern market, with revenue, sales and profits soaring on a continuous basis.

To continue to be the manufacturer, distributor and service provider of high quality products

to customers and consumers, so that the Company is trusted as part of the South.

To ensure that the Company’s personnel have integrity, perform their duties with loyalty and honesty;

and have responsibilities to the organization and society as a whole.

To be an organization with good governance, through the creation and development of the type of personnel

that the society needs; and taking part in the development and improvement of natural resources and environment in a responsible and sustainable manner.