‘COCA-COLA’ UNVEILS ‘AQUARIUS’ – DRIVES EMERGING ENHANCED HYDRATION DRINK SEGMENT

02 October 2015

Bangkok (1 October 2015) – The Coca-Cola system in Thailand, recently, unveiled a new ‘enhanced hydration drink’ called ‘Aquarius’, entering an emerging beverage segment in Thailand.  The Coca-Cola system in Thailand hopes to replicate Aquarius’s sensational success in Japan where it has become the no. 1 Brand leader of the enhanced hydration segment.  Aquarius has been a massive success and is one of Coca-Cola’s top popular brands.  Appealing to people who lead an active life, Aquarius provides enhanced hydration for everyday consumption.

(From left) PooklookFonthip Watcharatrakul, guest celebrity; Maj. Gen. Patchara Rattakul, Chief Operating Officer of Haad Thip Plc.; Mr. Pornwut Sarasin, Chairman of ThaiNamThip Co., Ltd.; Mr. Antonio Del Rosario, General Manager of Coca-Cola (Thailand) Ltd.; Mr. Rahul Ghosh, Stills Portfolio Director, ASEAN-Marketing, The Coca-Cola Company and Deaw Suriyont Arunwattanakul, guest celebrity in the press conference to announce ‘Aquarius’ drink at Atrium 1, Siam Center.