Company Overview

About Us & Info

HaadThip Public Company Limited is a sparkling beverage manufacturer, granted a franchise by the Coca - Cola Company (U.S.A), Atlanta, Georgia, as a producer and distributor of sparkling beverages under the trademarks of “Coca-Cola,” “Fanta” and “Sprite,” and other products owned by Coca-Cola Company such as Minute Maid, and Namthip, Drinking Water. The Company has 2 manufacturing plants located in Amphoe Haad Yai, Songkhla, and Amphoe Poonpin, Surat Thani, with the products distributed exclusively to the 14 southern provinces of Thailand namely Chumphon, Ranong, Yala, Krabi, Phuket, Phang-nga, Trang, Phatthalung, Surat Thani, Nakhon Si Thammarat, Songkhla, Satun, Pattani, and Narathiwat.

The products are manufactured by the Company, with some of the products purchased from a business partner in Bangkok for distribution. The products comprise of the followings:

  1. Sparkling beverages that include Coke, Fanta and Sprite
  2. Non-carbonated / Still beverages that comprise of Minute Maid, and NamThip Drinking Water

The Company’s main source of revenue is derived from the sales of sparkling beverages in the south of Thailand. The Company’s revenue structure for the past 3 years is as follows:

Detail
2019
2018
2017
Million Baht
%
Million Baht
%
Million Baht
%
Sparkling beverages 6,375.17 94.20 5,400.70 94.68 5,361.13 94.54
Non - carbonated products 392.68 5.80 303.31 5.32 309.86 5.46
Total Revenue from Sales 6,767.85 100.00 5,704.01 100.00 5,670.99 100.00
In the 40 years since its inception
Haadthip maintains share leadership throughout the decades in the soft drink category

All of Haadthip’s glass bottles are 100 per cent recyclable and contain an average of 30 per cent recycled materials; all plastic bottles are made from PET (polyethylene terephthalate) and are 100 per cent recyclable; and all Haadthip cans are made from 100 per cent recyclable aluminium and contain around 50 per cent recycled aluminium.

Haadthip is now on a journey to calculating and measuring its own CO2 emissions from all its products and facilities. In 2013, it partnered with the Thailand Carbon Trust to measure all greenhouse gas emissions embodied within selected products in the portfolio.

Currently, Haadthip manufactures, sells, and distributes the following products and brands; Coca Cola, Coke Light, Coke Zero, Fanta, Sprite, Schweppes, Root Beer A&W, Minute Maid Splash, Minute Maid pulpy, Minute Maid Vitamin Kids, and Namthip water. Our portfolio covers most consumption occasions, be it; refreshment, wellness, hydration, still, and adult socialising.

In the 40 years since its inception, Haadthip maintains share leadership throughout the decades in the soft drink category. It continues to lead the market through product and package innovation and is committed to grow its business sustainably into the future by being a responsible and caring entity in all the communities that it operates in.

Vision

We are the leader in the beverage industry and committed to sustainable growth with the communities.

Mission

To be a completely integrated beverage company and to maintain the leading position in the southern market, with revenue, sales and profits soaring on a continuous basis.

To continue to be the manufacturer, distributor and service provider of high quality products to customers and consumers, so that the Company is trusted as part of the South.

To ensure that the Company’s personnel have integrity, perform their duties with loyalty and honesty; and have responsibilities to the organization and society as a whole.

To be an organization with good governance, through the creation and development of the type of personnel that the society needs; and taking part in the development and improvement of natural resources and environment in a responsible and sustainable manner.

Purpose

Continually increasing profitable, sustainable unit case sales of our products by satisfying new and existing consumers through excellent service to and with our customers at an increasing return

Business Philosophy

Our philosophy is a perfect blend between Western and Eastern management characteristics.

Haadthip’s work philosophy is a perfect blend between Western and Eastern management characteristics. Western management approach warrants that employees’ advancement depends directly on their performance and level of commitment on their assigned tasks, disregarding the normal working hours or days established by the Company. As for the Eastern approach to management, the Executives and employees care for and concern about one another in a sincere manner. They are considerate with each other and show respect for one another, resulting in tight and heartwarming relationship between the employees and the Company.

Haadthip has prospered and advanced this far as a result of unified support and effort of its employees of all branches. Haadthip’s employees have continuously devoted their every effort to ensure that the Company’s goals are accomplished. One of the main reasons of success is the fact that an opportunity is provided to each and every Haadthip’s employee to gradually advance to a higher position, through his/her own capability and effort. Another reason is that the Company’s marketing strategy has been appropriate and on the right track. One other essential factor that the Company cannot do without is the Top Management team that has been managing the Company in the most effective manner.

Value

We will create an organizational culture on the foundation of the following 10 values:
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1. Integrity:

To be loyal, honest, open and sincere

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2. Individual Initiative:

To be creative and to initiate new work ideas individually

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3. Customer Value:

To always focus on customers’ needs and expectations and add value to their businesses

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4. Teamwork:

To work as a team and support co-workers in order to raise overall performance level

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5. People Development:

To create personnel of quality through continuous training and development process

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6. Mutual Trust & Respect:

To treat each other with respect and to be trustworthy

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7. Commitment:

To hold oneself responsible for and to perform the tasks as committed

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8. เป็นส่วนหนึ่งของสังคมภาคใต้

รับผิดชอบต่อสังคมและสิ่งแวดล้อม เพื่อไม่ให้มีผลกระทบต่อคนรุ่นหลัง

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9. Always be part of the South:

To continue to strengthen the relationship with customers, consumers and government agencies of all levels

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10. Fun:

To have good balance between life at work and personal life, and to work happily on a daily basis